Your Voice Is Powerful
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No Impact Man recently wrote:
“We’re the people who are willing to change our lives to decrease our ecological footprint. The people to whom everyone else turn for green advice. The people who are the moral arbiters of product consumption and who give the green yay or nay to your products and practices.
We have a name. We’re ‘Greenfluencers,’ according to the new Porter Novelli report. We may represent just a sliver of your market, the report says, but we guide the green conscience of your entire market.”
He’s right. When it comes to green stuff, ‘greenfluencers’ are the people to please.
And when it comes to veg stuff, vegans are the people to please. Vegans are the core of the vegetarian, vegetarian-friendly, vegan-wannabe, and pro-veg market segment. What we say influences the entire pro-veg population, which includes “enviros.” We’re “vegfluencers.”
When we say, “Look for the vegan label” food manufacturers listen and many add a vegan label or even better, a vegan certification. When we say, “Starbucks should offer vegan food options,” Starbucks listens. They offer vegan food in a few locations. Hopefully soon they’ll offer vegan food in more locations. When we say, “Try this delicious cupcake,” we take over the world.
The VRG’s assessment of The Market for Vegetarian Foods states:
“Although vegans represent a fraction of the population, the marketing of foods made without any animal products can include rather than exclude this segment to increase the potential market. Vegans are heavy users of products that meet their needs. They can be loyal, enthusiastic customers who generate word-of-mouth recommendations not only to other vegans, but also to the full spectrum of vegetarian eaters.”
When you advocate veganism in your blogs and personal conversations, your influence is greater than you might imagine. The vegan sphere of influence is grand. Your vegan voice is loud and strong. Let it be heard.
You might not notice right away how powerful you are. You might think it’s better to be quiet and not rock the boat. But it’s YOUR voice. You get to decide how to use it. You can use it loudly in animal rights protests or you can use it loudly to recommend a fantastic vegan restaurant. You can use it loudly to demand action from the legislature or you can use it loudly to blog about easy vegan recipes. It’s up to you. It’s your vegan voice. Use it!
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