Holy Spin Doctor, Batman!

The egg industry is trying to promote eggs through a website they call “The Good Egg Project.” The website asks visitors to pledge to “Eat good and do good everyday.” Once people give the egg industry their contact information, a group of farmers promise to “donate” eggs to help feed people.

There are a few problems with this besides the suffering hens problem:

• If the egg industry has a surplus then they’d probably donate those eggs to charity anyway. A surplus this year is likely.
• The egg industry already “donates” 12 million eggs to feed hungry people, so their promise to donate 1 million more might sound like a lot of eggs, but is a rather trivial amount for them.
• Donating eggs to hungry people is kind of like donating Bloody Marys to thirsty people. Sure, there’s a bit of nutrition, but there’s a lot of bad stuff in there, too: cholesterol, salmonella…

But what’s really interesting about the website is how they didn’t bother to cover up the fact that factory farming is common place. Just look at these screen captures from www.goodeggproject.org:

Factory farm close-up:

Rows and rows of hens in an egg production warehouse. Below the hens are their eggs.

Battery cage close-up:

Hens poking their heads out of their cages to eat from a trough. A line of eggs below them.

This is routine. This is standard practice. This is egg production:

• Hens crammed into cages, stacked on top of one another
• Hens living on slanted and slatted cage floors designed so that eggs roll out ready for a conveyor belt
• Hens living without access to sunlight
• Hens living without access to fresh air
• Hens living without grass or sand to peck
• Hens turned into egg machines

They want you to just accept it. They want you to stop demanding more room for the hens. They want you to stop demanding fresh air, sunlight, and grass for the hens. They want you to stop going vegan. They want you to stop encouraging others to go vegan. They want you to stop doing undercover investigations. They want you to stop doing open rescue.  They want you to stop supporting animal-friendly non-profits.They just want to continue business as usual. They want to keep their factories. And they want to keep calling them farms.

(Thanks to Bea for the link.)

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Sections: Vegan News
Topics: battery cages, chicken, eggs, factory farming, good egg project, goodeggproject.org, hens, propaganda, spin, Vegan