The episode was about a hunter who was involved in animal advocacy for 30 days. He stayed with a vegan family, ate plenty of vegan food, participated in anti-KFC and anti-fur demonstrations with PETA, worked at Animal Acres farm animal sanctuary, visited a homeless dog shelter, talked with an anti-vivisection advocate, and helped rescue a dairy calf from a factory farm.

You can watch it at Hulu or see your TV Guide for repeats.

Vegan Bits provided a very complete and detailed description of the show and commented:

“We fully expected ‘the flaky vegans’ versus the ‘macho hunter’ but we were pleasantly surprised.” [...]

“Interestingly, the first time we really hear about what George is eating is on Day 13, where he’s taken to a vegan restaurant. There isn’t much discussion about what he likes and doesn’t like, but there is a segue into why vegans don’t drink cow’s milk. To which George comments, ‘Most of America doesn’t really care.’ Melissa replies, ‘I do think that people care because people don’t like animal cruelty.’ But George is probably right, people seem to care more about what tastes good, rather than how that food got to their plates.”

I have to agree with Lane from Vegan Bits and with George, I think most people don’t really care. Children care, yes. But most adults, no, I don’t think so. If they do care, that feeling is buried deep under a bunch of lies and myths. I’d like to think people care, and certainly some do – there are new vegans every day! But I think the majority of people just don’t care at all.

Mary Martin commented:

“As you might imagine, he is belligerent at first and has a difficult time, but with time he opens up and softens.”

“At the end, he says he’s not going to stop hunting, but he also calls himself an animal rights activist. My poor husband thought I’d find this all very encouraging but I didn’t. George is still going to hunt” [...]

“My husband came down hard on me and said that though he doesn’t agree with PeTA, how can you expect someone to spend 30 days learning about something so completely alien to him, and become a different person on the spot. After all, it took SEVERAL YEARS of me educating my husband for him to finally change his behavior. And he was much farther along than George!”

I agree with Mary’s husband that this was a great first step for George and likely for many viewers. It’s not enough, and on that point I agree with Mary.

Lastly, PETA Files has an interview with George where he says:

“It is amazing what can happen if you walk into something with an open mind, even if it is against everything you know already. You might think you are 100 percent right on a particular subject. Here’s a news flash: You don’t know everything. Just watch, listen, and learn.”

It sounds like a plug for both the show’s concept and the idea of animal rights. George has expanded his knowledge and his compassion. He’s not nearly a vegan yet, but it’s a good beginning for him. If only everyone had his opportunity.