One Vegas billboard features a sweet droppy-eared puppy and a bright-eyed perky piglet. The billboard asks, “Why love one but eat the other?” In another billboard, an adorable kitten and a chick are shown with the same question, “Why love one but eat the other?” The billboards also include Mercy For Animals’ vegetarian website, chooseveg.com and the Vegas Veg* website, vegasveg.com.
In March and April of 2010, nine billboards were located throughout the Las Vegas Valley and were viewed over 10 million times! Then in February 2011 the billboards made a reappearance for one month. And now, for a third time, these billboards are up across the Vegas Valley for four weeks.
The billboards will be seen by hundreds of thousands of people daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.
The billboards were not only less expensive the third time around but they were also more eco-friendly. That’s because there was no need to print out the billboards. That’s right, the original billboards from 2010 were kept in storage and were ready for re-use twice in 2011.
Let’s hope they’re still in good condition for use in 2012!