The PB&J Campaign is an effort of private citizens concerned about the environment.
From the campaign website:
How does this work?
It’s actually not ONLY about the PB&J. Any plant-based meal you eat instead of something based on meat, fish, eggs, or dairy products can have a big impact.
You might not end global warming in one lunch break, but each time you choose the plant-based meal you make a difference, just like taking out the recycling or taking public transportation to work instead of driving.
Ready to take the PB&J Pledge?