One Of The Most Effective Forms Of Activism
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Undercover investigations of animal exploiters are one of the most effective forms of activism any animal advocate can do. Here’s more evidence of the importance of such investigations:
Recent research shows that MFA’s groundbreaking investigations and hard-hitting advocacy campaigns may be having a dramatic impact on American meat consumption. According to a September 16 report by livestock economists Glynn Tonsor of Kansas State University and Nicole Olynk of Purdue University, consumer demand for all types of meat decreases significantly when media attention is given to animal welfare issues – regardless of the production practices involved. Not only does media exposure of modern animal agriculture make consumers lose their appetite for all types of meat, consumer demand for meat remains low for as long as six months after the media report.
MFA continues:
Sir Paul McCartney famously said, “If slaughterhouses had glass walls, everyone would be vegetarian.” Tonsor and Olynk seem to echo this sentiment in their report by concluding, “As a whole, media attention to animal welfare has significant, negative effects on U.S. meat demand.”
Interested in cutting back on meat after watching MFA’s undercover investigations? Here are some helpful tips to get you started on a path toward a healthy and compassionate vegan lifestyle.
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