While the PETA billboard continues to receive attention, I figured I’d send some eyes to another billboard.
This Mercy For Animals billboard (shown here) is part of a growing campaign attempting to persuade consumers to make the connection between animals called “pets” and those called “food.” The campaign includes leaflets and bus ads, too.
Mercy For Animals describes the billboard:
“The campaign spotlights the simple reality that farmed animals experience joy, loneliness, fear, frustration, and pain in the very same way as our beloved dog and cat companions. Yet, in our nation’s factory farms and slaughterhouses pigs, cows, and chickens are confined in cages so small they can hardly move, are mutilated without painkillers, cruelty handled, and mercilessly slaughtered – often will fully conscious. In fact, factory farms could face felony-level cruelty-to-animal charges in most states if they subjected dogs or cats to the abusive conditions farmed animals endure daily.”
While it’s certainly not a new concept, the fresh-looking billboard and enthusiastic organization gives me hope.
What do you think? Like the billboard?
Thanks to Tracy for the billboard reminder.