“Marketing Our Message: Outreach on a budget” from the Let Live conference:

Key points from the video above:

• The animal movement has fewer resources and smaller budgets than anti-animal organizations.
• Vegans have truth on our side. There is a reason slaughterhouses and factory farms don’t have windows.
• Focus on a target audience: teens and young adults are most receptive to the vegan message. Besides, since they’ll spend more time on Earth than older people, a conversion to veganism as a teen saves more animal lives than the same conversion as an older adult.
• You might be surprised to learn how far your money can go with a little hard work and planning.

“Tactics & Tools for the Effective Activist”:

Key ideas:

• Food is powerful. Feed non-vegans vegan food whenever you can. Have feed-ins, etc.
• Ask restaurants to offer more vegan options. Just ask. The worst they can do is say, “no.”
• For many people, the reason they aren’t vegan is practical, not moral. They simply don’t know how to be vegan. We have to show them.

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Sections: Vegan Activism
Topics: activism, conference, culinary activism, Food, let live, Vegan