Food for thought… as a follow-up to Stupid Things Omnivores Say: “You Should Be Nicer If You Want To Convince Me” let’s just review what some salespeople regard as “the Bible” of sales:
Dale Carnegie’s How to Win Friends and Influence People, written in 1936, is still widely used today as a basic sales manual. In it, he describes twelve methods of persuasion:
Win people to your way of thinking
1. The only way to get the best of an argument is to avoid it.
2. Show respect for the other person’s opinions. Never say, “You’re wrong.”
3. If you are wrong, admit it quickly and emphatically.
4. Begin in a friendly way.
5. Get the other person saying “yes, yes” immediately.
6. Let the other person do a great deal of the talking.
7. Let the other person feel that the idea is his or hers.
8. Try honestly to see things from the other person’s point of view.
9. Be sympathetic with the other person’s ideas and desires.
10. Appeal to the nobler motives.
11. Dramatize your ideas.
12. Throw down a challenge.
Things to consider:
- Who are you trying to persuade? The person you’re talking to or people listening to the conversation or both?
- Is this the best method in ALL situations?
- Are nobler motives really more effective?
I have this book and have read it. It offers some great advice, but be forewarned: some suggestions are NOT vegan. For example, he makes the point that positive dog training methods are effective with humans, too. Praise and treats work wonders. But in his example, he literally suggests giving people meat.
(Crossposted at Selling Compassion)