Cultural Significance Of Martha Stewart’s Vegan Show
During her reign as America’s domestic icon, Martha Stewart has shown millions of people how to baste a turkey, braise a lamb and roast a chicken, but this Wednesday, March 30th, the woman who wrote the book (literally) on home entertaining will devote an entire hour-long episode of “The Martha Stewart Show”(Hallmark Channel, 10 AM ET/9 AM C – same day encore airing, 2 PM ET/next day airing, 1 PM ET) to the pleasures and benefits of a vegan lifestyle. Stewart’s groundbreaking “Vegan Show” will feature interviews and cooking demonstrations with some of the country’s most influential vegans, including a sit down with Farm Sanctuary President and Co-Founder Gene Baur, who will inform viewers of the suffering endured by animals raised for food on factory farms.
No meat, no milk, no eggs … no problem!
To demonstrate just how easy and delicious compassionate living can be, Twitter Co-Founder Biz Stone, who went vegan more than 10 years ago after visiting Farm Sanctuary’s New York Shelter, will help Stewart make vegan fruit & nut bars, and former model turned healthy-living guru Kathy Freston will share her tips for adding more vegan meals into your diet, directly from her book Veganist.
A Burgeoning Food Movement
“The Martha Stewart Show’s” special “Vegan Show” demonstrates a glimpse into the growing mainstream movement away from unhealthy cruelly produced animal foods and toward healthy, cruelty-free plant-based foods. “I’m honored to be a part of Martha Stewart’s first-ever ‘Vegan Show,’ says Baur, whose groundbreaking organization worked to pass the first U.S. laws to protect animals on farms, initiated the first cruelty convictions at stockyards and slaughterhouses, and persuaded Burger King to put a veggie burger on their menus nationwide.
“When it comes to setting modern lifestyle trends, there is no one more influential than Martha, and with 9 billion animals annually being subjected to abuses so horrifying they cannot be shown on daytime television, I hope viewers will come away inspired to embrace a compassionate lifestyle. We want to show that protecting animals from cruelty is as simple — and delicious — as choosing to eat plant-based foods.”
The episode will also treat viewers to a heartwarming look at the blissful life enjoyed by the rescued animals who reside at Farm Sanctuary’s bicoastal shelters located in Orland, California and Watkins Glen, New York. Members of Stewart’s studio audience will take home a copy of Baur’s best-selling book, Farm Sanctuary: Changing Hearts and Minds About Animals and Food (Touchstone), which was praised by Robert F. Kennedy, Jr. for being “a compelling testament to the need to civilize this industry and end its radical practices for producing meat, dairy, and eggs.”


Wish I had cable! But I’m looking forward to reviews of the show.
You can watch video segments of the show online here:
http://www.marthastewart.com/show/the-martha-stewart-show/the-vegan-show-with-biz-stone
or here
http://www.hallmarkchannel.com/Microsites/Episodes.aspx?PageID=0&parentPageID=968&date=03/30/2011&simscode=MSLB
It even has recipes and stuff!
I just saw Martha Stewart’s Vegan Show and thought that Ms. Stewart displayed a compassionate side and asked thoughtful questions of the guests. But when she was putting together the vegan fruit and nut bars with Kathy Freston by her side, Ms. Freston should have mentioned that the honey going into those bars is not a vegan product. I know that some will say that this is a minor issue but it’s not. It reinforces the idea that animals and their so-called products are ours to take as we see fit. Honey is made by bees for bees.
Besides this point , the show was really good, important as you say and thought provoking enough to hopefully convert more people to a cruelty free life.
Cool. Thanks for the links!
Sharon, I agree. It doesn’t matter where you stand on the consumption of honey (whether you’re for it or against it), calling it “vegan” is inaccurate.
Martha Stewart called as a witness in Barry Bonds Trial
There is definitely an audience for this and its growing. I think Bill Clinton just might be the most famous vegan.
Here’s my take on marrying a vegetarian. pssst we are both vegan now and feel great!
Meatless in Seattle – Marrying a Vegetarian
http://www.associatedcontent.com/article/8358887/meatless_in_seattle_marrying_a_vegetarian.html?cat=57