AR 2009: Engaging The Community

AR 2009: Engaging The Community

We attended AR 2009. We = Elaine and Judy (aka “Eccentric Vegan” and “Convenient Vegan“).

For details about AR 2009, please take a look at arconference.org.

These are notes from the presentation called “Engaging The Community

Speaker 1 – Saurabh Dalal, International Vegetarian Union

  • Why engage community? To create better awareness of the practices or rationales of different people or organizations
  • Also because it gets media attention to particular issues and recruits new members or volunteers
  • Considerations when reaching out:
    be realistic about your goals and how to achieve them
    set tangible, measurable goals
  • Social marketing concepts:
    what are the values, beliefs, and needs of community we’re trying to engage?
    what is value of us to  community?
    what are the myths, stereotypes, etc.? Dispel these myths
  • Limitations: language barriers, long-term effort
  • Potential topics to use to engage other communities: environment, social justice
  • Examples: Earth Day worked well, green festivals
  • Key ideas: provide something of value to the community you want to engage, make it win-win
  • (He spoke too quickly for me to catch everything)

Speaker 2 – Doll Stanley, IDA

  • The number one thing in any relationship is give-and-take. Any relationship has a “what’s in it for  me?”
  • How to engage hunters, fishers, etc. – treat them like you’d want to be treated. Treat them like a rescue animal. (They may have unacceptable behaviors, but they CAN change.) It all starts with respect.
  • Hunters seem to dislike animal testing. But it requires education to get them to change their own behaviors that support animal testing.
  • Story about a hunter who was very angry about a local vegetarian… but after some time he came around and is getting involved in dog rescue.
  • The only obstacle we face in engaging our community is our own fear

Speaker 3 – Kath Rogers, Animal Protection and Rescue League

  • She does vegan education
  • “As animal advocates, engaging the community is one of the most important things we can do” (paraphrased)
  • The animals aren’t able to express themselves in a way the community can understand
  • Motto: “There is no such thing as vegans and nonvegans, there are vegans and not-yet-vegans.”
  • Try to do  education without judgment (my thoughts – not possible, but worth striving for)
  • Prop 2 helped both sides realize that animal advocates ARE mainstream
  • Endorsements – achieved through sheer hard work and asking virtually every business to endorse prop 2
  • Story about getting the San Diego Tribune’s endorsement: won through passionate individuals’ letter-writing
  • Created a mantra and used it as an elevator speech: “all animals, including those raised for food, deserve humane treatment.”
  • Stay focused on the issue: cruelty

These are just notes and not transcripts. I may have misheard or misinterpreted some of the speakers. Take these posts as platforms to jump off, ideas and inspiration, not as the gospel.

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