From the article:
Two premium chicken producers, Bell & Evans in Pennsylvania and Mary’s Chickens in California, are preparing to switch to a system of killing their birds that they consider more humane. The new system uses carbon dioxide gas to gently render the birds unconscious before they are hung by their feet to have their throats slit, sparing them the potential suffering associated with conventional slaughter methods.“When you grab a chicken, turn it upside down and put it on the line, it’s stress, stress, stress,” said Scott Sechler, the owner of Bell & Evans. “Our system is designed so that we put them to sleep without stress and we kill them without stress.”
That is sure to appeal to a segment of the chicken-buying public. But telling them about it presents a marketing challenge.
“Most of the time, people don’t want to think about how the animal was killed,” said David Pitman, whose family owns Mary’s Chickens.
Challenge is one thing to call it.
While I certainly don’t want to discount the good intentions of these companies and those who support them in trying to be a bit more kind to chickens, I do want to suggest a much kinder alternative: veganism.
Killing is killing. Everyone knows that. People who “don’t want to think about how the animal was killed” should not be eating animals!