Vegas Veg worked with Mercy For Animals (MFA) to produce pro-veg billboards in the Las Vegas Valley. In March and April of 2010, nine billboards were located throughout the Las Vegas Valley and were viewed over 10 million times! Now in 2011, the billboards are making a reappearance. Eight billboards are up across the Vegas Valley right now!
One Vegas billboard features a puppy and a piglet and asks, “Why love one but eat the other?” In another billboard, a kitten and a chick are shown with the same question, “Why love one but eat the other?” The billboards also include Mercy For Animals’ vegetarian website, chooseveg.com and the Vegas Veg* website, vegasveg.com.
The billboards will be seen by hundreds of thousands of people daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.
The 2011 billboards are located near the following intersections:
- Sahara & Valley View
- Industrial & Spring Mtn.
- Tropicana & Paradise
- Fremont & St. Louis
- Charleston exit off I-15
- Desert Inn & Las Vegas Blvd.
- Rancho & Craig
- Twain & Valley View
The billboards were funded by generous donations from Vegas Veg members and sales of a bumper sticker that says, “Animal Lovers Don’t Eat Animals.” Additionally, the following businesses lended their support to the project:
- MDesignPrint.com donated bumper stickers,
- NPA donated postage and Paypal fees, and
- Atomic #7 hosted a fundraising event.
The billboards were less expensive the second time around because there was no cost for printing. That’s right, the original billboards from 2010 were kept in storage and were ready for re-use in 2011! Let’s hope they’re still in good condition for use in 2012!