8 Pro-Vegan Billboards In Vegas
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Vegas Veg worked with Mercy For Animals (MFA) to produce pro-veg billboards in the Las Vegas Valley. In March and April of 2010, nine billboards were located throughout the Las Vegas Valley and were viewed over 10 million times! Now in 2011, the billboards are making a reappearance. Eight billboards are up across the Vegas Valley right now!
One Vegas billboard features a puppy and a piglet and asks, “Why love one but eat the other?” In another billboard, a kitten and a chick are shown with the same question, “Why love one but eat the other?” The billboards also include Mercy For Animals’ vegetarian website, chooseveg.com and the Vegas Veg* website, vegasveg.com.
The billboards will be seen by hundreds of thousands of people daily. Viewers are encouraged to eat less meat, go vegetarian, or go vegan. The billboards are a peaceful and effective method of saving animals’ lives, slowing climate change, and improving human health.
The 2011 billboards are located near the following intersections:
- Sahara & Valley View
- Industrial & Spring Mtn.
- Tropicana & Paradise
- Fremont & St. Louis
- Charleston exit off I-15
- Desert Inn & Las Vegas Blvd.
- Rancho & Craig
- Twain & Valley View
The billboards were funded by generous donations from Vegas Veg members and sales of a bumper sticker that says, “Animal Lovers Don’t Eat Animals.” Additionally, the following businesses lended their support to the project:
- MDesignPrint.com donated bumper stickers,
- NPA donated postage and Paypal fees, and
- Atomic #7 hosted a fundraising event.
The billboards were less expensive the second time around because there was no cost for printing. That’s right, the original billboards from 2010 were kept in storage and were ready for re-use in 2011! Let’s hope they’re still in good condition for use in 2012!
Bravo! It is short and to the point. I’m wondering if there was any study done first to identify the most effective ad from several choice? I know from years of research and studies that ads that get people to THINK are not always the same ads that get people to CHANGE!
That’s a nice, peaceful, but effective way to get the message out!
JD, As I’m sure you already know, Vegas Veg engages in various forms of vegan education:
- We leaflet at UNLV at least once per month and have handed out over 12,000 leaflets in the last 2 years
- We recently took out classified ads in the student newspaper that offers free vegan starter kits
- We hold vegan potlucks and invite nonvegans to taste vegan food
- We have had booths at various festivals were we offer vegan information and free vegan food
In 2010 when we did the billboards for the first time, traffic to vegasveg.com increased during that time. We believe it was as a result of the billboard campaign. We took that to indicate that the billboards were successful in encouraging people to become better educated about vegan options and to choose vegan more often.
We like the billboard campaign because it is so peaceful, so mainstream, so wide-reaching, and because we can reuse the billboards in different locations month after month or year after year, providing an economomical and environmentally-friendly ad campaign.
Wow! That’s great. Looks the Vegas vegan community is really active.
I think billboards are one of the best uses of an organization’s money, particularly since it’s something that grassroots activist individuals cannot do. These billboards look spectacular!
I am really frustrated, however, to see the word “vegetarian.” Most of us know the arguments on both sides, so I don’t want to get into them, but this seems like one instance where using the word “vegan” would not be so scary. Besides, it would actually look much better from a design point of view
Even just “veg” would be preferable, and would be consistent with the names of both websites. Btw, Eccentric Vegan, is your vegan starter kit actually called vegan on the cover, rather than vegetarian? If so, congratulations and thank you! And regardless, thanks for all your hard work. It looks like you have a very active, engaged group of people there.
Sue,
You’re right that billboards can be expensive. That’s why it’s so great that we can reuse these billboards that were printed in 2010.
The expense was actually one of my main reasons for choosing the word vegetarian rather than vegan: the majority of Vegas Veg members are not vegan. Many of the most active members of the group are lacto-ovo vegetarian. I didn’t think they would be as inclined to donate to the project if it said “vegan.” But I knew we could advocate veganism on the website, vegasveg.com. So that was the compromise I chose.
There are many other reasons to choose the word “vegetarian” rather than vegan, most of which have to do with proven efficacy, but I will agree with you 100% that the word “vegan” would have looked better because the word is shorter and it could have been printed in a larger font without disturbing the image.
On the starter kits: Neither. We send people the Guide To Cruelty-Free Eating by Vegan Outreach. It advocates a vegan diet but it doesn’t use the word vegan on the cover.
When we table, we often use PETA’s vegetarian/vegan starter kit as well as other leaflets from various organizations.
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